| |
” Outdoor
has many faces – all are involving
and unique. Equipped with this knowledge,
campaigns can be crafted to deliver the ultimate goal
of consumer engagement.” |
|
We
think Outdoor is an ideal choice.
What makes outdoor stand out from other media options
is that it’s considered a welcome distraction by
consumers. It doesn’t interrupt while you are listening
to the radio, watching TV or reading your favourite magazine
or newspaper.
This unique advertising environment makes outdoor an ideal
choice for your brand. It can create a huge impact and
be used to launch a new brand, build and maintain brand
awareness, or multiply the effect of other media options
to reinforce your message.
What do consumers think about outdoor?
In 2005, we commissioned The Leading Edge to conduct a
research study, O-zone, to look at how consumers think
about, embrace and interact with different media and different
outdoor.
The O-zone research findings were ground breaking – we
discovered that the different outdoor engage with
consumers in different ways, as the graph below illustrates:
Differentiating the formats
|
