Prestigious, authoritative and dominant are the key characteristics that will elevate your brand and message using an APN Outdoor Roadside billboard campaign.

Roadside billboards connect with a broad, mainly car-based audience that is spending an ever increasing amount of time commuting between work, entertainment, shopping and sport. While the target market, particularly AB and NEO consumers, can elude every other advertising medium, roadside billboards still get noticed.

Our sites can reach the broadest, or most specific target markets and inventory includes the best quality billboards on all major arterials, motorways and within local communities nationally. Our portfolio also includes key airports enabling you to reach air travellers throughout the country.

Large format demands attention. By its very nature, large format attracts attention. In fact, an impressive 68% of consumers notice large format advertising.	Large format is highly memorable.

Source: APN Outdoor ‘Inside Outdoor’ research, AC Nielsen 2003