APN Outdoor constantly invests in research and consumer insights to give us the knowledge we need to plan and deliver outdoor campaigns that work. Our research resources include Adex, Roy Morgan Research and WARC (World Advertising Research Centre) as well as our proprietary consumer insights and research program, O-zone, which is a series of consumer studies to understand how people interact with and respond to outdoor advertising.

No other company has a greater understanding of consumer engagement with the different outdoor formats.

To provide more knowledge about what outdoor advertising delivers, we also have an extensive catalogue of outdoor campaign research findings. The results of this research can be used to help plan your next campaign and increase its effectiveness.

As the market leader in outdoor, APN Outdoor has been instrumental in the development of Australia’s outdoor audience measurement system MOVE (Measurement of Outdoor Visibility & Exposure). MOVE is owned and funded by the Outdoor Media Association and will provide the industry with comprehensive and accurate audience measurements of all major outdoor in the five major metropolitan markets in Australia.